Tuesday, February 15, 2011

Baby Search 2011

We have been featuring real Australian babies in our campaigns since 1939. In 2009, we launched Bonds Baby Search online and thousands of gorgeous babies from all over the country were entered.
This year, we're back, we're bigger than ever and we're searching for bubs for our 2011 Bonds Baby Campaign.


We're looking for little ones who are a size 2 or under and whose birthday is on or after the 2nd of April 2008.


When you upload your baby photo make sure:
  • It features your baby alone (no other people or babies)
  • It's of the baby you're entering into the competition
  • That it's your own baby or a baby under your guardianship
  • That your baby is wearing at least a nappy


There are two categories - 0-9 months and 10-36 months - and there will be five winners in each category.
The winners are determined in two ways:
  1. Bonds' Choice (8 winners)
  2. People's Choice (2 winners)


Entries for Baby Search 2011 open at 9am AEDST on Monday the 7th of February 2011 and close at 10am AEDST on Monday the 28th of February 2011.
Voting for the People's Choice opens on Monday the 28th of February 2011 and closes on Thursday the 17th of March 2011.


Prior to selecting our winners, we will narrow the field down to a Shortlist of 50 babies. The Shortlist will be announced on Monday the 21st of March 2011.
The People's Choice Top 10 will also be announced at this time.
Our 10 winners (including the two people's choice winners) will be announced on Monday the 4th of April 2011.


Major Prize
  • The chance to feature in the next Bonds 2011 Baby advertising campaign
  • A Bonds Baby Product Pack retailing at AU $250.00
  • Return economy flights from their nearest capital city to Sydney and one night's accommodation for the child depicted in the selected entry and their parent or legal guardian (only for winners that do not live in Sydney)
  • A professional photo shoot to be held in Sydney on a date to be nominated by Bonds between April and May 2011 with a photographer chosen by Bonds.
Weekly Prize
Each week during the voting period (28/02/11 - 17/03/11), we will select the Bonds Baby of the Week.
To be eligible for this prize, your entry photo must show your baby wearing Bonds babywear.
Winners will receive:
  • A Bonds Baby Product Pack retailing at AU $100.00
  • The entered photo will be featured as the Bonds' "profile pic" on the Bonds Bumps & Baby Facebook page for the remainder of the week.
Click here for more information

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